The Playground CourseAdvertising is dying and we're here to put it out of its misery. Our aim is not teaching you how to make ads, but rather to open you up to greater self-expression, so you can communicate with larger amounts of people in a very personal manner. To borrow a phrase from Koestenbaum: "Creativity is harnessing universality and making it flow through your eyes."
Our courses combine improvisational theatre with our own methods of ideation to help you unlock the madness within you.
Topics we will touch on:
| We Are Full of Shit
- Kill your censors
- “Try again. Fail again. Fail better.”
- Re-condition your creative brain
- Unleash your natural creativity
No Creative Pursuit is a Waste of Time
- Leap out of your comfort zone
- Explore new avenues to feed your creativity
- Experience things in a completely new way
- Escape your conditioned character
- Creativity is not an intellectual exercise
Yes, And….
- Improvise your way to idea generation
- Learn to concept positively
- How to deal with the ‘No, But-ers’
- Build on your creative partnership
- Discover ideas from the most unexpected places
- Divorce concepting from analysis
- Become an idea machine and an idea junkie
Sell Ideas Not Products
- Ignore what it says on the tin
- Personality is King
- Brand to engage your audience
- Become a pop-cultural theorist |
| An Ad is a Pick Up Line
- Avoid being a transparent pervert
- Attract, entice, engage
- Let your character shine
- Abandon sleazy one night stands
Creative is Not a Competition
- Harness universality through your own eyes
- Motivate to Innovate
- Give your ideas away
- Teflon the judgement of others
- Push the boundaries of possibility
- Chicken soup for the Ad soul
Making Connections
- Feed the intelligent consumer
- Empathise with the intelligent client
- Express yourself with sophistication
- Build strong communication and presentation skills
If it Feels Like Work Quit
- Constraints are fun
- It’s Playtime
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